§ Services / SEO
§ · SVC-02 / SEARCH

Get found on Google.
More quote requests.
No ads required.

SEO is how we help your website rank higher so the right customers find you when they're searching for what you make or distribute.

§ · WHY POSITION MATTERS

The first three results win.

Most clicks on a Google search go to the top three results. Almost nobody scrolls to page two. If your shop sits at position 11 or 25, you might as well be invisible — even if your work is the best in the region. SEO moves you up the ladder, position by position, until you're competing for the top.

CTR estimates are industry averages across desktop + mobile B2B searches.
01
Top organic
~28% of clicks
GOAL
02
Position 2
~15% of clicks
03
Position 3
~11% of clicks
04
Position 4
~8% of clicks
05
Position 5
~7% of clicks
06
Position 6
~5%
07
Position 7
~4%
08
Position 8
~3%
09
Position 9
~2.5%
10
Position 10
~2%
11+
Page 2+
< 1% combined
WHERE MOST INDUSTRIAL SITES SIT

Six lines of SEO work

Everything that makes your website visible on Google. Sequenced so the foundations are right before we go after rankings.

A

Website Optimization

We audit your site for technical issues — speed, mobile experience, broken links, missing metadata — and fix what holds you back from ranking.

B

Keyword Research & Strategy

We identify the searches your customers actually use (not guesses) and build a plan to rank for them. Local searches, product-specific searches, even long-tail opportunities.

C

On-Page Content Optimization

We update existing pages and create new content that targets the right keywords, answers customer questions, and helps Google understand what you offer.

D

Authority Building

We create content that attracts links and establishes your business as knowledgeable about your industry, which is how Google decides who ranks first.

E

Local SEO

We make sure your business shows up on Google Maps, local searches, and directories so customers searching "CNC machining near me" find you.

F

Ongoing Monitoring

Every month we track rankings, traffic, and conversions. We adjust strategy based on what's actually working, not guesses.

Four-step engagement

Every SEO program runs the same sequence — but the keywords, content, and timeline are tuned to your shop.

Step 01
01

Technical Audit

We crawl your site, find problems (slow loading, poor mobile experience, missing schema), and tell you exactly what's holding you back.

Step 02
02

Keyword Research

We identify the searches your customers use — the ones that matter for your business. High intent, realistic competition, actionable.

Step 03
03

Strategy & Content Plan

We create a content calendar targeting those keywords. New articles, optimized pages, resources that answer customer questions and help you rank.

Step 04
04

Implementation & Monitoring

We build and publish content, optimize pages, and monitor results monthly. When Google updates their algorithm, we adjust.

Who SEO is for

CNC shops or machine shops wanting visibility for "precision machining near you"
Metal fabricators competing for project inquiries in your region
Custom machine manufacturers whose buyers research solutions online
Industrial equipment manufacturers needing product visibility
Distributors wanting local search traffic
Companies losing work to competitors who rank first on Google
Shops with outdated websites that don't rank anywhere
§05 · FIELD NOTES

What SEO clients say

We've been a CNC shop for 15 years running on referrals. Our website was dead. Six months of SEO and we're getting inquiries from Google we never knew existed. Game changer.
Mike L. CNC Shop Owner
Every fabricator in our city offers the same thing. SEO helped us stand out online and attract bigger projects. Now they find us, not the other way around.
Jennifer H. Metal Fabrication Manager
We thought Google traffic was for e-commerce. Turns out manufacturers are searching for exactly what we do. This has been the best investment we've made in years.
David K. Equipment Distributor
§06 · FREQUENTLY ASKED

Questions, answered

3–4 months to see meaningful rankings, 6–9 months to see significant traffic and quote increases. Industrial B2B takes longer than consumer searches, but it's more qualified traffic when it comes.

SEO and web fixes go hand in hand. If your site is slow, on mobile devices it's a nightmare, or technically broken, we fix that first. Sometimes a website rebuild is necessary. We'll tell you on the call.

Yes. Competition is overrated. Most search traffic goes to specific geographic areas, specific products, or specific customer problems. We find the searches you can actually win and rank for those.

No. Google changes algorithms constantly. We implement the strategies that work consistently, but we can't promise positions. We can promise we'll adjust when something stops working.

Usually $1,500–$3,500/month depending on industry competitiveness and how much content and optimization you need. No long-term contract. You can adjust or pause anytime.

Absolutely. SEO is completely separate from Google Ads. Many clients do only SEO. Ads can speed up results while your SEO builds, but they're not required. We'll recommend the right approach.

§07 · NEXT STEP

Talk to a
marketer.

Wondering where your shop ranks for searches your customers use? We'll analyze your site, show you what's holding you back, and explain what realistic SEO could produce. No obligation.