Show up at the top
of Google.
Immediately.
Google Ads puts your business in front of customers actively searching for what you make or distribute — right when they need you, without waiting for organic rankings.
Cost per lead falls.
Quality climbs.
Ads launch and we watch every keyword, every ad, every landing page. The wasteful spend gets pruned each week. By the end of quarter one, you're paying half what you started for inquiries that close at higher rates.
- +Daily bid adjustments — not "set and forget"
- +Negative keywords that block irrelevant traffic
- +Landing pages built for conversion, not vanity
- +Conversion tracking that shows real cost per RFQ
Six lines of paid-search work
From setup to weekly optimization. We don't run autopilot — campaigns get touched every week.
Campaign Setup & Strategy
We build campaigns targeting searches your customers actually use. Separate campaigns for different products, services, or regions so your budget goes where it matters.
Keyword Targeting
We bid on searches with the highest intent — the ones closest to a quote request — and avoid wasted spend on irrelevant traffic.
Ad Copy & Landing Pages
We write ads that speak to manufacturers and distributors. Then we send them to landing pages optimized for conversion, not just traffic.
Bid Management & Optimization
We adjust bids daily based on performance. High-performing keywords get more budget. Underperformers get paused. No wasted ad spend.
Conversion Tracking
We set up tracking so you know exactly where quote requests come from, which ads work, and what your actual cost per lead is.
Reporting & Adjustments
Monthly reports show results clearly: clicks, cost per click, conversions, and revenue. We adjust campaigns based on real data, not guesses.
Four-step engagement
From first call to ongoing optimization, here's the cadence.
Discovery Call
We understand your business, your typical customer, what a good lead looks like, and your budget. This matters more than you'd think.
Campaign Setup
We build campaigns targeting the right keywords, write ads that convert, and set up conversion tracking so you see results clearly.
First Month: Testing
Ads go live. We monitor performance daily, making small adjustments as we learn what messaging and keywords resonate with your customers.
Ongoing Optimization
Each week, we review data and adjust. Better keywords get more budget. Underperformers pause. We refine continuously for better results and lower cost per lead.
Who Google Ads is for
What ads clients say
We run a small metal fab shop. Google Ads put us in front of people we didn't know were searching for us. First month, we got 12 qualified inquiries. Best marketing dollar we've spent.
Cost per lead was out of control until these guys optimized campaigns. Now we're getting high-quality quote requests for half the cost. That changes everything.
We sell industrial equipment. Google Ads let us test new markets without big commitments. Once we know a market works, we scale it up. Smart, efficient approach.
Questions, answered
You set the budget. Most manufacturers and distributors we work with spend $1,000–$3,000/month on ads, depending on industry and competition. You only pay when someone clicks your ad.
Ads run immediately. By day 3 or 4, you'll see clicks and impressions. Qualified leads take a bit longer — usually 2–3 weeks to assess quality. By week 4, you know if the investment is working.
That's usually a website problem, not an ads problem. If your ads are bringing traffic but few quote requests, we audit your site. A slow website, unclear CTA, or broken form will tank conversions.
No. Cost per lead varies by industry, location, and competition. In industrial, $50–$200 per lead is realistic depending on what you do. We'll give you a range in month one and work to lower it.
Absolutely. Many clients run only Google Ads while building SEO. Ads work independently. Some clients do both for immediate visibility plus long-term organic growth.
No problem. You control the budget. Pause, adjust, or stop anytime. Most clients find the ROI justifies continuing, but the choice is yours.
Many freelancers or cheap agencies set up campaigns and leave them on auto. We actively manage campaigns weekly, test new approaches, and adjust based on real performance. Hands-on management costs more upfront but saves money long-term by reducing wasted spend.
Talk to a
marketer.
Not sure if Google Ads makes sense for your business? We'll review what's possible in your industry, show you realistic cost per lead, and explain your best approach. Free, no obligation.